You want to produce content that people will want to come and read and also eventually buy. If you are committed to building a profitable online business that you need to know where to start and understand how important defining your niche is.
Without doing this step you just are putting up information and may not be giving your potential audience what they want, how could you when you don't know who they are?
This article by Copybloggers is a great introduction to How to Choose a Profitable Niche. As they state in their article
The question is, how will you approach it? Will you start writing and hope someone notices you? Or will you carefully research your niche, looking for the precise angle that will make your content irresistible?
I’ve tried both, and I recommend the latter.
Its definitely worth a read at Copybloggers
Understanding how to choose your niche is probably the most important thing to do before any effort or resource is spent or activated. If there is no real and sustainable market for your niche, then all the time you invest in creating your product and associated marketing materials is a total waste of your efforts and resources.
Now do you understand how important it is to choose the right niche?
I hope have your attention, because this is how important the niche selection process is to your success. If you want to learn more on this plus all about creating digital products check out "The Book on Digital Products: A Killer Formula for Success"